Posts tagged 'Marketing'
Analysts have apparently pegged loss-making-voucher-company Groupon’s value at $25bn ahead of what is likely to be its IPO on the stock market later this / early next year.
I can only assume these analysts are either related to their chief executive, Andrew Mason,…
I recently got asked by a good friend of mine to check a marketing plan that she’d written for a new job she was starting. The job was at a training establishment (I’m used to arts venues), and the budgets were small.
It was good, but it got me thinking…
I’m currently working at Underbelly Ltd., marketing the Udderbelly Festival at Southbank Centre – now an annual feature (since 2009) on the Southbank.
The iconic purple cow is instantly recognisable, and the refreshed design for Violet the Cow is currently featured in advertising across London, outdoor and online.
You can view…
